SEM may also promote brand consciousness though it is perceived mostly to be a limited-funnel marketing tool. Search advertising will boost brand recognition by 80 percent according to Google. Once you make a Wikipedia article, you will be able to attract an audience to visit the website. Often when clicking on advertisements, brand names are still apparent on the peak of the fold, and by browsing; the ad searchers will still read or remember the advertisement or brand name or URL. Searchers may also be mindful of advertisements that contain keywords and search phrases for rival brands when the brain is more likely to compare listed items together. Do you think this information will be helpful to you?