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The controversial comedy The Interviewgenerated respectable grosses given its unique situation and collected$1.8M from 331 theaters over the weekend for a $5,422 average. Total sincethe Christmas Day launch is $2.9M. The James Franco-Seth Rogen pic abouttwo Americans asked to assassinate North Korea's leader was released legallyon Wednesday on online platforms such as YouTube, Google Play, and MicrosoftXbox which quickly resulted in illegal copies being shared for free downloadon other sites. With so much online availability, especially since thisfilm skews towards a tech-saavy audience of young men, the fact that manyshows in theaters were sold out was impressive.
The Interview has made headlinesfor weeks as part of the Sony hack story and its full theatrical releasewas scrapped and then reconfigured employing smaller chains and independenttheaters with an online component added in. The major chains refused toplay the film after threats of violence were made by the hackers. 36% ofthe four-day gross came from the first day making it the most front-loadedof all the films debuting on Christmas Day. Intense media attention createdintrigue which translated into solid upfront business. Some audiences werebuying tickets just to support freedom of speech. Reviews were mixed andaudience feedback now that the film is out has been somewhat good, butnot great. Sony is not planning any significant expansion of theaters. 2b1af7f3a8