What is a heatmap? A heatmap is a visual Latest Mailing Database of how page visitors read and interact with its content. Its goal is to give you an idea of the level of engagement generated by different areas of your website pages. So, you can easily see which Latest Mailing Database of the page grab the attention of your visitors the most and which ones are often overlooked. Figuratively speaking, analyzing a heatmap is like viewing your website pages through thermal vision goggles.
Hot" areas of the page are highlighted with warm Latest Mailing Database like yellow and red, while "cold" areas are highlighted with green and blue. "Temperature" depends on how often and how long people view or interact with a Latest Mailing Database particular section of the page. The hottest areas indicate where your visitors are focusing their attention and what they are doing (or trying to do). Heatmaps can be made using a variety of tools widely available on the web. However, not all heatmaps are created equal. Heatmap type There are several types of heatmaps based on different Latest Mailing Database and used for various purposes.
The most common and widely used are scroll maps, click maps, and hover maps. scroll map These heatmaps show how much your visitors scroll down the page before leaving. Scrolling graphs also allow you to see how much people pay attention to Latest Mailing Database parts of the page and how much time they spend on each. Therefore, the most attractive parts will be marked as the hottest, and those that receive the least attention will be marked as the cold.