Pleasure Trip

Pleasure Trip

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Take your tongue on a pleasure trip into another dimension of flavor.We'll admit it. We're OBSESSED with Pét-Nat. There's something about this old-world method of sparkling winemaking that speaks to our soul. Unlike the more modern méthode champenoise, we bottle our juice while it's still fermenting and allow nature to create the tiny, delicate bubbles one can only find in pétillant natural wine.Comprising 85% of this blend, Barbera strikes back for the first time since our iconic Pop-Nat sparkling wine from years back. Barbera is an Italian grape known for its color, flavor, and acidity, and creates a sparkling wine with a crisp juiciness that's deliciously trippy. We sourced this from one of our favorite places in the Sierra Foothills, the Sierra De Montserrat Vineyard in Loomis, California. The blistering hot days and cooler nights help develop intense flavor and structure, which is just what we needed for this wine. To shake things up, we cut in 15% Marsanne, a white Rhône grape, from the David Girard Vineyard, which adds a pear-like tartness we adore.Let's talk about the hallucinatory kaleidoscopic of color and haze found in the bottle. In adherence to our natural mindset, we left this wine unfined and unfiltered to preserve all that is amazing about it. So yes, before you ask, it is supposed to look like a hazy lava lamp with sediment and funk. Embrace it. Celebrate it. You'll soon see that once you get it in the glass, it's actually this pristinely beautiful peach color gently infused with small celestial bubbles.On the nose, you'll get delicious whiffs of strawberry, nectarine, and those Smarties candies we all stole from the drugstore as kids (what, you didn't). In your mouth, it's got those electric flavors of strawberry, raspberry, and pear, with some cool malolactic creaminess to complement the little bubbles. This thing is crisp and delightful and mind-expanding in ways you can't imagine.The spirit of this wine is finding a new mindset, so for the label, we asked our friend Akhlis Ilham Pascaputra to take us on an ethereal vaporwave trip to a place that transcends consciousness and the world is ours.

17 rentiers from Hamburg took part in a trip with a covered wagon in the Siegerland. In a rugged field-path a screw in the bottom of the wagon, which was deficiently reconstructed, got loose. One of the benches tipped down so that the passengers who sat there fell backwards on the path and were covered by the rack, the lattice and the tilt. 6 persons in the age from 76 to 85 years died in the scene of accident. 3 others sustained contusions. The autopsy of the victims showed no signs of external violence, especially fractures of bones and no internal injuries. There were only found asphyctic petechial bleedings in the conjunctiva, partly in the mucous membrane of the mouth, in the facial region and the body. The internal findings corresponded to the age. The cause of death was an external, mechanical hindering of respiration because of the chest compression by the heavy wreckage.

With over three in four Canadian adults taking even a brief holiday,2 pleasure travel has become a large and important industry. Canadians spend tens of billions of dollars within Canada itself and billions more in other countries.3 This spending generates government revenues that are also in the billions, primarily from sales, employment and business taxes.4

While these benefits have been identified in earlier studies, this article adds to the discussion by quantifying the value of these benefits. By measuring their magnitude on an eight-point index, we can compare the value of a given benefit to different kinds of travellers; we can also compare the value of one benefit relative to another. In addition, since many people take vacation or pleasure trips for multiple reasons, we are able to identify correlated travel benefits and discuss them as pairs, rather than as separate items. Ultimately, we hope that these findings will be useful to the Canadian tourism industry.

It is certainly possible to seek more than one benefit from the same pleasure or vacation trip, and undoubtedly many travellers have multiple purposes.11 There is a mild-to-moderate positive correlation between the benefits indices of family-and-friendship ties and rest-and-relaxation; that is, as the importance of family-and-friends increases, so does the importance of R&R. There is also a positive link between family and friendship ties and learning-and-discovery, but no association between discovery and R&R (Chart 2).

We will follow up on these correlations and discuss family-and-friends and R&R together as a pair of travel benefits. We will then examine adults who describe learning-and-discovery as a key benefit of their vacation or pleasure travel plans.

Data in this study were drawn from the 2006 Travel Activities and Motivation Survey (TAMS). TAMS was conducted by Statistics Canada on behalf of the Canadian Tourism Commission, three federal agencies and nine provincial and territorial agencies and departments responsible for tourism. Travellers were defined as persons answering that they had taken an out-of-town trip of one or more nights in the two-year period preceding the survey.

This article is based on a sample of about 15,500 respondents to TAMS representing over 11.3 million Canadian travellers aged 25 and over. This study population comprises travellers who live in a family with children under 18, live with a spouse or partner only, or live alone. Travellers are restricted to adults aged 25 and over since they are more likely than younger adults to be making the key decisions about pleasure travel such as where to go and what to spend. About 3,000 respondents, representing just over 3.6 million travellers, who were living with children aged 18 and over, or with anyone outside the immediate nuclear family (e.g. grandparents, in-laws, or other relatives) are also excluded because it is impossible to reasonably assume that these family members travel together, making the effect of family structure on travel motivations and behaviour difficult to interpret.

Data limitations Due to the way the data were collected by TAMS, we cannot identify the duration of pleasure trips taken; for instance, we cannot distinguish a three-week trip to Europe from an overnight camping trip. Also, although we know where respondents travelled for pleasure during the two-year survey period, we cannot identify the destination of any one particular trip. These limitations mean that we cannot match travel benefits to specific destinations or to different types of trips, and therefore cannot determine, for example, whether R&R trips tend to be longer vacations taken abroad and trips to nurture family and friendship ties are shorter visits made mainly in Canada.

Canadian travellers aged 25 and over consider rest-and-relaxation to be an important benefit of taking a vacation or pleasure trip. Maintaining and strengthening family and friendship ties is also reported to be an important benefit of taking a pleasure trip.

Family structure provides the clearest example of the different choices made by travellers with different backgrounds. Simply put, when travellers with children at home go on a vacation or pleasure trip, they want both more bonding with family and friends and more rest and relaxation than other travellers. They have a score of 5.6 on the family-and-friendship index, and a score of 6.6 to 6.7 on the rest-and-relaxation index (depending on marital status). In contrast, travellers who live alone place much less value on the travel benefits of family-and-friends, while travellers who are in their mid-50s or older are less motivated by R&R (Chart 3, Table A.1).

When women go on a pleasure trip, they reported wanting more in terms of family-and-friendship ties than men (5.3 compared to 5.0) although they also reported that they expect just as much in the way of rest-and-relaxation.

Travellers with children also consider the benefits of rest-and-relaxation to be more important than older travellers do, after taking account of other factors in the model. This result confirms the findings of previous studies, which have identified lower interest in R&R among older travellers, partly because they are more likely to seek out discovery benefits while on a vacation or pleasure trip.15,16

About 28% of adult Canadian travellers report that learning and discovery is a highly important benefit of their pleasure travel: they want to see or do new things, learn about other cultures and places, and be intellectually challenged (Chart 1). Statistically, there is a somewhat moderate positive correlation between the benefits indices for learning-and-discovery and family-and-friends (Chart 2). But in many respects, travellers who place a high premium on discovery are the inverse of those who strongly value family and friendship ties.

People take a vacation or pleasure trip in the expectation of deriving certain benefits from their experience. Getting away from their daily routine is a highly important benefit for almost two-thirds of adult travellers, while almost half say that maintaining social and family ties is of primary importance to them. Discovering something new about the world or themselves is a key objective for just over one-quarter of Canadian adults who go on a vacation or pleasure trip.

There is also a positive correlation between the learning-and-discovery and family-and-friends indices. However, travellers who highly value the discovery benefits of travel can be quite different than others. Travellers who actively seek new experiences or challenges when they take a vacation or pleasure trip generally do not have children under 18 at home, and are more likely to have a university degree. They report wanting to see a place that is special, probably somewhere they have never been before, and where they can participate in more adult-oriented activities. 59ce067264

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