Ever-mindful of the important connection between teaching and research, I was able to meld them together in Thinking Musically, Experiencing Music, Expressing Culture (Oxford University Press, 2004) for the Global Music Series (GMS). The GMS is an innovative introduction to world music that focuses on how people make music meaningful and useful in their lives. It consists of two framing volumes (one of which is Thinking Musically) and 17 case study volumes on music in various countries, all focused on themes and designed for in-depth study of a particular musical culture, and each accompanied by a CD. I am the co-General Editor of this Global Music Series for Oxford University Press.
With segmentation and targeting, you want to understand how your market will respond in a given situation, like purchasing your products. In many cases, a predictive model may be incorporated into the study so that you can group individuals within identified segments based on specific answers to survey questions. 2b1af7f3a8