Including private and public operations. Apps, Mini Programs, Mini Program Matrix, Weibo, and Official Accounts are all ports of the private domain. If you want to do a good job in the operation of the private domain, the flow and accumulation of data between the private domains is very important. There is some overemphasis on private domain operation in the bulk sms service market now, which makes it easy for everyone to ignore the public domain. However, in order to do a good job in global operation, it is necessary to play the role of the linkage between the bulk sms service private domain and the public domain. Next, I will continue to share around these three points. 1. Summary of Mini Program Business Scenarios The first is the positioning of the mini-program business scenario.
I split the mini-program business scenario from two bulk sms service dimensions. 1. Two division dimensions of Mini Program business scenarios The first is involvements, which are divided according to whether the business scenario meets the heavy or light needs of users. Light needs are actions that users can complete without thinking too much, such as punching cards or scanning codes; heavy needs are actions with a relatively long decision-making path, such as bulk sms service buying a car or a house. This is what the vertical axis in the figure represents. If your business is inclined to meet the light needs of users, then your business is very suitable for the lightweight characteristics of Mini Programs.
You can use Mini Programs to mine traffic on various bulk sms service platforms. If your business is inclined to meet the heavy needs of users, then you cannot hope that the Mini Program will help you directly achieve the final conversion. The role of the applet is to promote the transformation of some links in the entire relatively long decision-making chain. For example, as shown in the figure below, for e-commerce, the complete consumer decision-making chain can be bulk sms service divided into four stages of AIPL. Why is Taobao Live so popular recently? Because it takes you directly to the last step before purchasing in an immersive and more intuitive way, you may place an order