For example, according to an August 2019 survey, nearly 22% of Gen Z and 20% of Millennials Teens said they would buy an item because of a post from an influencer or celebrity. 3 TenMax Another benefit of using Influencer is that it can bypass some of the current advertising norms. For example, Twitter’s comprehensive political advertising ban, which has been widely publicized before, has not been implemented on Influencer, and Google has not banned political advertising of Influencer nature. Although it seems that the wave of political influencers is in the ascendant, it is still unknown whether it can achieve the desired effect of these politicians. According to a February 2020 survey by consumer research firm CivicScience, only about 14 percent of U.S. internet users approve of the use of social influencers by politicians for publicity, while more than half 53 percent disapprove, and another 33 percent disapprove. % did not make a statement.
Data collection is not that bad! IAB opens new program to promote Image Manipulation Service ad tech benefits In order to get rid of the notoriety of ad tech companies in the digital media industry, and the restrictions arising from various privacy issues such as GDPR, CCPA and Google's removal of third-party ad locks, ad tech revenue has been greatly affected. Global ad tech vendors have come together and plan to organize an educational campaign through the International Association of Advertising Interactive (IAB) to crack down on the demonized public image of ad tech vendors.
Vendors participating in the program hope to reverse the image of advertising technology that has been invading privacy and stealing personal data, and will clearly communicate the benefits of collecting data to the public, especially strengthening the promotion of how data can help provide readers with high-quality news content . After the website owner provides the media space inventory, the intervention of advertising technology providers can use the data of readers' browsing pages and advertisements to outline the audience profile, in exchange for readers to browse online content for free.